for dry, frizzy, curly and wavy hair
Curls have 3 needs:
  • OILS - The peculiar pattern of curly hair makes it difficult for the natural scalp oils to spread evenly through it. Curly hair is usually dry and frizzy.
  • STRENGTH - Curly hair has an oval, more fragile, section and an uneven internal structure, that makes it more prone to breakage and damage.
  • DEFINITION - Curly hair is more inclined to absorb humidity and deflate or get frizzy, also by using the wrong styling products.
New JOICO Curl featuring the Curl Repair Technology™ - for dry, frizzy, curly and wavy hair.
A blend of natural oils, reconstructive proteins and defining polymers, for bouncy, elastic, long lasting curls.
  • features the exclusive Curl Repair Technology™
  • strengthens, moisturizes, softens
  • protects and reactivates curls
  • leaves hair fluid, shiny and manageable


Curly-haired people spend lots of time every morning battling their curls, cocktailing different products, trying to get their hair to look the way they want: frizz-free, soft, shiny and beautifully curled. Curl Repair Technology™ repairs and nourishes damaged locks exactly where it’s needed. Each curl is healthier and stronger with unbeatable definition, amazingly long-lasting frizz protection, softness and shine. For healthier, beautiful looking, predictable curls EVERY time you use it!